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Product Management Bootcamp Product Management Bootcamp

Product Management Bootcamp:

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert.

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INSTRUCTOR-LED | 40 HOURS | ONLINE

OVERVIEW

Build confidence and capability to lead teams through the product life cycle and solve customer problems.

Students in General Assembly’s Product Management course will apply the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

PREREQUISITES

‣ This is a beginner-friendly programme with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. 

‣ Whether you’re new to the field or you’re looking to formalise your practice, our curriculum will enable you to explore critical tools for navigating the product life cycle and put them to work for you, your company, and your career.

IDEAL FOR

UX Designers who are being asked to take on a ‘Product Designer’ role.

Junior Product Manager establishing best practices in ways of working.

Engineers who want to learn how to work with Product Managers.

OUTCOMES

Build a full suite of Product Management documentation for a digital product that will win stakeholder buy-in for new product proposals. 

‣ Step into the role of Product Management to understand core responsibilities and how PMs lead a team with a metric-driven product roadmap.

Hundreds of Premier Companies Trust GA's Product Management Training Programmes — Here Are Just a Few

Course Outline

Pre-Work 
  • Complete a series of self-paced preparatory lessons before the course to get up to speed on the fundamentals of product management.

Unit 1: Intro to Product Management
  • Understand what a product is, the role of a product manager, and the relationships PMs need to manage.

Unit 2: The PM Ecosystem
  • Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use.

Unit 3: Aligning With Business Needs
  • Ensure that product planning and prioritisation are connected to overall business needs and objectives and key results (OKRs).

Unit 4: Understanding Your Market
  • Explore competitor behavior and emerging trends to identify gaps and opportunities.

Unit 5: CustomerResearch
  • Prioritise and deploy research activities to understand customer goals, needs, and pain points.

Unit 6: From Research to Insights
  • Summarise research findings to pull out key insights that informs the product development process.

Unit 7: Validating Assumptions
  • Identify assumptions and risks and validate them using prototypes and minimum viable products (MVPs).

Unit 8: Working With UX
  • Learn about key tasks and deliverables that user experience designers work on and how they support the product management process.

Unit 9: Feature Prioritisation
  • Prioritise tasks to frequently release value to users and the business.

Unit 10: Product Planning
  • Plan and prioritise upcoming work using a product roadmap, epics, and user stories.

Unit 11: Product Development Frameworks
  • Get acquainted with the fundamentals of Agile — the de facto working approach for many teams — including how it’s executed and how it can drive productivity.

Unit 12: Working With Developers
  • Discover key terms, workflows, and technologies that developers use everyday and how you as a PM can best support their work.

Unit 13: Continuous Discovery
  • Gather customer insights through interviews and experiments on an ongoing basis to continuously improve products.

Unit 14: Managing Product Health
  • Understand where your product is in its life cycle and use data to make decisions about the future direction of the product.

Unit 15: Communicating Like a PM
  • Part 1 - Working with stakeholders is something that PMs will need to do everyday. Learn best practices and approaches for improving your communications.

  • Part 2 - Prepare for final presentations by learning about presentation best practices.

Unit 16: Final Presentations 
  • Share the final output of your projects. Discuss how to apply learnings from the class to jobs and job searches.

Inside Our Best-in-Class Curriculum

Real-World Portfolio Projects

Graduate with a polished capstone project. Apply the end-to-end PM process to develop a product or feature that’s aligned to both customer needs and business goals. Compile documentation and deliver a compelling stakeholder presentation to share your insights.

Individualised Instructor Support

Get guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Get individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA's dedicated team. 

Global Network of 100K+ Alumni

Create connections with peers that last well beyond your time in the classroom. As part of the GA alumni community, you’ll gain access to networking events and workshops to keep evolving your career for years to come.

Elite Instructors

These expert product managers and entrepreneurs bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job. 

GA instructors* are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools.

*GA instructors are subject to their availability

Frequently Asked Questions

Why are product management skills relevant today?

How do companies like Google and Adobe decide which new features to launch for their users? Enter product managers. Lying at the intersection between business, design, and technology, product management is the practice of identifying and building out products that are viable, feasible, and desired by your customers.

Whether they’re developing their own product or working within a larger organisation, product managers work with key stakeholders, designers, and developers to ensure that the final product satisfies both business objectives and customer needs. It’s no wonder why LinkedIn ranks product manager as one of its most promising jobs — openings for the role have grown 29% year over year in the United States alone. 

What are the professional backgrounds of product management students?

Product Management is the best course for new product managers, entrepreneurs, and others exploring a career that bridges business, design, and tech. You’ll find a diverse range of students in the classroom, including:

  • New product managers who may have been recently promoted into the role or have been informally taking on PM tasks.

  • Entrepreneurs applying product management principles to their own startup, and other professionals undertaking passion projects on the side.

  • Non-PM professionals such as UX designers, engineers, and project managers who work with product teams and are looking to build fluency in the discipline.

Ultimately, this programme attracts a community of eager learners who have an interest in working cross-functionally and bringing successful products to life.

What does my tuition cover?

Here are just some of the benefits you can expect as a GA student:

  • 40 hours of expert instruction designed to build a strong foundation in critical skills for product managers.

  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.

  • A real-world project where you’ll apply the end-to-end PM process, developing a product or feature that’s aligned to both customer needs and business goals.

  • Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.

  • A GA course certificate to showcase your new skill set on LinkedIn.

  • Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the field.

Will I earn a certificate?

Yes! Upon passing this product management training course, you will receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to employers and their LinkedIn networks. GA’s Product Management course is well-regarded by many top employers, who contribute to our curriculum and use our programmes to train their own product managers.

Who teaches this product management course?

Our instructors represent the best and brightest product managers who have worked for Google, eBay, and Zendrive. They combine in-depth knowledge as practitioners with a passion for nurturing the next generation of talent.

We work with a large pool of experienced instructors around the world.

Are there any prerequisites for this product management course?

This is a beginner-friendly programme with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Whether you’re new to the field or you’re looking to formalise your practice, our curriculum will enable you to explore critical tools for navigating the product life cycle and put them to work for you, your company, and your career.

Can I work full-time while enrolled in this product management course?

Yes! All of our part-time courses are designed for busy professionals with full-time work commitments. 

You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable with a full-time job.

If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Which format should I take this product management course in — on campus or online?

It’s up to you! Our Remote courses offer a learning experience that mirrors GA’s on-campus offerings but allow you to learn from the comfort of home. You’ll still get access to the expert instruction, learning resources, and support network that GA is known for.

If you prefer to learn alongside your peers and can make it to campus, our in-person courses allow you to take advantage of our beautiful classrooms and workspaces.

Our Admissions team can advise you on the best format for your personal circumstances and learning style.

What projects will I work on during the course?

For your final project, you’ll apply all of the concepts and tools learned in the course to develop a product or feature of your choice. You’ll get hands-on practice with each step in the PM process and create professional-standard documentation spanning market research, prototyping, health metrics, and more. You’ll also deliver a final presentation, which can serve as a case study for stakeholders, future employers, and your portfolio.

We encourage you to tackle a product challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.

Throughout this product management training course, you’ll also complete a number of smaller projects based on real-world examples that are designed to reinforce what you’ve learned in each unit.