Tiffany is a design leader who started off as an art director in a digital agency, taught design in college, and ran a retail business. She has experience in being a solo designer, to building a team from the ground up. She is now focusing on building a collaborative product design and UX research team to grow.
In her day-to-day work, she leads product designers and product writers with informed user research and business strategies. With the aim that the team will not only improve the user experience of the eWallet but also enable businesses to achieve profit targets and measurable values. Besides that, she also manages the design process, and design systems to ensure the team works effectively. Prior to this, she spearheaded the design of an enterprise-level product (SaaS), that helps users to save costs via energy management systems on both web and mobile apps.
Sometimes during the weekend, she would dedicate her time to mentoring designers globally via adplist.org. Meanwhile, she is also the Chapter Lead of Ladies that UX - Kuala Lumpur, where she hopes to bring the local product design community together as a strong support system that can empower each other. Topped with 10 years of entrepreneurial experience, she learnt to love the challenge to use design for achieving business goals. Business, aesthetics, users' needs and all complex problem-solving duties keep her motivated and excited.